2016-2019 Tourism Accessibility Plan for Galicia and the Camino de Santiago
The Tourism Accessibility Plan for Galicia and the Camino de Santiago aims to promote a set of initiatives to improve accessible tourism in Galicia in the coming years, based on an in-depth analysis of the current situation. This analysis considers the demand and supply of the destination, as well as global and national market trends with a special focus on accessible tourism.
The Tourism Accessibility Plan for Galicia and the Camino de Santiago, aligned with Galicia´s 2020 Tourism Strategy and the 2015-2021 Strategic Plan of the Camino de Santiago, includes the necessary lines of action to improve the accessibility of the destination, with special attention paid to the physical space and the welcoming of visitors with accessibility requirements.
It defines a strategy to turn Galicia into an accessible destination, along four strategic lines:
Improving accessibility for tourists
Raising awareness and offering training in the field of accessible tourism
Market innovation and intelligence
Promotion of the offer of accessible tourism.
The inclusion of Universal Accessibility and Design for All criteria in the offer of a tourist destination, in addition to constituting a fundamental right of all people and being a regulatory obligation, offers significant benefits for the destination:
It allows for the expansion of the customer base and potential tourists to include everyone, with a further increase in numbers when we consider that many people with disabilities often travel accompanied.
It promotes deseasonalisation
It reinforces the image and reputation of the destination as one that is socially responsible
It improves the quality of the destination and therefore represents a significant competitive advantage.
In short, this Tourism Accessibility Plan for Galicia and the Camino de Santiago offers all the tools necessary so that Galicia may compete in the accessible tourism market with guaranteed success, as much for the destination as for professionals in the sector.